How it all started

In 2016 Gus Worland took part in the docuseries Man Up, investigating traditional masculinity in Australia and the impact it was having on Aussie men. It was there that he met Tom Harkin, founder of Tomorrow Man.

Tom ran a workshop with Gus’s son’s class and it had a huge impact on the boys and their view of masculine stereotypes and the need to open up and be vulnerable. Gus was sold, he wanted another 1000 Tom Harkins to run this type of work around the country and so Gotcha4Life was born.

Since then Gotcha4Life and Tomorrow Man have worked together impacting 20k men a year around Australia in schools, sporting clubs and communities.

In 2018 Tomorrow Woman was born from a passion project close to the heart of founder Paige Campbell. Providing spaces for women to practise using their voice, it also broadened the scope of Gotcha4Life’s mission which at the time was focused solely on men.

Together they impact the lives of ten of thousands of people around the country every year. This is a partnership built on a strong passion for social change, through normalising mental health by breaking down the stigma, starting the conversation and talking about it in a language that is accessible to everyone.